
Brand activism vs greenwashing: The outdoor experience by Luca Albrisi
The beauty, freedom, and adventure of outdoor experiences are often leveraged by outdoor brands in their marketing strategies. But, how does this fit with a clean approach to the outdoors and how active are these brands when it comes to protecting nature. Luca Albrisi, athlete, writer and activist talks about his approach to the outdoors and how to look out for greenwashing and false narratives.










